Ipsy is marking a milestone in March – its 100th Glam Bag.

Marcelo Camberos, CEO & co-founder of Ipsy, says, “When we launched IPSY eight years ago, we wanted to create a platform for self-expression, and we are incredibly grateful for the passionate community that brought it to life. As we enter a new decade, we are doubling down on community to expand our footprint and further our mission of empowering unique beauty around the world.”

Ipsy is the largest beauty subscription in the world, and will mark the milestone with a celebratory campaign. The month-long “surprise and delight” campaign will celebrate its members with exclusive offers, giveaways, and one-of-a-kind experiences.

All Ipsy members will be gifted a free sixth product in every March Glam Bag and a $2 credit applicable to any of the month’s coveted Add-On’s. There will also be twice-weekly giveaways, rewarding over 500 winners with massive hauls from its top-rated brands and perennial best-sellers.

The celebration will end with a trip to Ipsy at South by Southwest on March 21st and 22nd, where the company will unveil the first double-decker, double-expandable mobile in North America—measuring over 80″ long and 28″ high. Ipsy’s team will be on hand onsite education, and Christen Dominique will make a guest appearance. There will also be a “Build Your Own Glam Bag” activation.

New Innovations & Ipsy Experiences

At the end of last year, Ipsy launched Complex Culture, the first in-house brand developed by Ipsy Labs, the company’s innovation arm that leverages robust customer data to develop new brands, products, and collaborations designed to fulfill consumers’ unmet needs.

Recently, Ipsy announced two new hyperlocal experiences: first with Ipsy Pop-In, a life-size Glam Bag that will make its debut at The University of Texas in Austin on February 26th, and second, with Ipsy Assembly, a monthly event series at the company’s newly renovated 20,000 square foot brand hub in Santa Monica.

Camberos says, “As the DTC and subscription space continues to evolve, we know we need to pace the market, and we are heavily investing in micro-personalization and real life experiences to delight our community in new and unexpected ways.”